Syngenta, which has more than 2,900 employees in Brazil, increased its annual sales target by 5% with the help of insights provided by the data analysis platform Alteryx
With data analysis extracted from Alteryx technology, a tool based on science and data analysis, Syngenta – a global player specialized in solutions aimed at agribusiness, including crop protection products, seeds, digital services, financial solutions, among others – mapped new business opportunities for its sales team and increased its annual sales target in Brazil by 5% in the last fiscal year.
Syngenta is present in more than 90 countries and has more than 2,900 employees in Brazil. The company is part of a complex and diversified production chain, which involves suppliers of very varied profiles – from the cutting-edge chemical industry and global operations to agricultural companies, independent producers and farmer cooperatives.
With the support of Nordica, a consultancy specializing in the distribution of software that designs and implements Business Intelligence, Advanced Analytics, Planning and Performance Management solutions, the company used the potential of the Alteryx tool to engage the sales team and provide data and information that would increase the performance of its representatives. With this data analysis, more than 15,000 possible sales opportunities were mapped for complementary products to those already purchased by customers and to further engage the sales team to convert these business opportunities in the last fiscal year.
“Our role is to provide information for sellers and partners to fulfill their role in the best possible way so that they grow with us. With the help of Alteryx, we realized that our team's performance could improve a lot by crossing existing data in our various databases. We delivered relevant information to the seller that encouraged him to improve his performance, and thus, with the data in hand, he was able to perceive opportunities within his customer base with portfolio similarities, crossing always updated information on products to be offered in the face of possible restrictions in the commercialization/production, which could eventually happen during the harvest. It's a complex market and some opportunities are not always feasible, but delivering chewed and recurring information to our sales team makes the process easier”, explains Leonardo Sawakuchi, Syngenta's Commercial Intelligence coordinator.
Sawakuchi reinforces the simplicity of the entire implementation, support and consulting process of the Nordica team that helped Syngenta adapt to the solution. From implementation to use, a period in which the consultancy helped the company to identify patterns that produced insights within the solution in an easy-to-understand modeling.
“We conducted an internal survey with our 420 representatives and 70% of the respondents were able to take advantage of some of the opportunities arising from the information sent by the Business Intelligence sector. Alteryx was a great ally to produce information to mobilize the sales force and easy integration with management systems in different environments. All this in a simple way and without the need for programming knowledge, nor the involvement of more technical personnel”, reveals Sawakuchi.
“The tool empowers analysts, where they themselves can manipulate data in a simple way and, with that, more easily perceive possible business opportunities. Alteryx proposes to be a tool for non-technical users and we want to democratize data intelligence in companies, making technology more inclusive so that everyone can generate their own insights”, says the director of Sales at Nordica, Hélcio Kodama.
