Offered by Magic Software, this initiative is aimed at reducing the initial costs of new projects and accelerating the continuous delivery of software and greater competitiveness.

Rodney Repullo, CEO of Magic Software Brazil
Magic Software, a provider of business application development and integration platforms, announced the 2022 edition of its program to support startups in low code application development, aiming to accelerate the start of their commercial operation of new businesses and from the reduction of costs. implementation costs, leverage continuous software delivery.
The Magic Software program includes subsidy for the acquisition of Magic xpa (low code development) and Magic xpi (integration in code) tools, training and specialized consulting, in addition to the possibility of outsourcing the development and integration of applications with Magic itself, eliminating the need for initial hiring of large teams/manpower. The initiative meets a vital need for startups: to create their software products in the shortest possible development time and involving smaller teams, in addition to ensuring fast and continuous deliveries, based on agile methodologies.
Magic Software's low code development platform allows any business application development, through Client-Server, Rich Internet Application (RIA), Mobile and Web technologies.
“For any business to be successful, the speed with which a product or service can be delivered is critical. Therefore, high productivity and continuous improvement are the keywords of startups. The volatility of the business also does not allow for a delay in promoting the necessary improvements”, comments Rodney Repullo, CEO of Magic Software Brasil. “Startups will be more successful in their initial journey if they can have access to fast and future-proof development tools. The Magic xpa and Magic xpi platforms have been contributing to new business in technologies for almost 40 years, with thousands of real success stories all over the world, including in Brazil”,
What is low code and how can startups benefit?
O Gartner defines a low-code application platform (LCAP) as “an application platform that provides rapid application development and deployment using low- and no-code techniques such as declarative, model-driven design and development, along with simplified application deployment with a button.
A low-code application platform creates metadata and interprets it at runtime and abstracts the underlying server infrastructure for ease of use; many also allow optional procedural programming extensions. The benefit for Startups is due to the high productivity of this type of platform, which provides low development costs and shorter time to obtain the developed solution.
Future Proof Technology – Over the past few years, the software market has seen many systems that have fallen by the wayside because they were created in languages that were discontinued. Many developers were led to create add-ons to avoid having to rewrite the entire core of their system. According to Rodney Repullo, the Magic xpa tool avoids this inconvenience by offering the guarantee of future-proof continuous evolution, that is, “the tool follows the evolution of technology and guarantees the developer to keep his application in the same technology in which it was created, without the risk of having to rewrite all your code again in case a tool is discontinued.
Code integration – Another challenge startups can face is ensuring that their system can integrate with various other systems that their customers may have. If you have to invest a lot of time in this task, you can certainly face serious problems in data communication between legacy systems. According to Rodney Repullo, applications developed with Magic xpa will benefit from the native ability to use Magic xpi, a no-code platform, which allows you to quickly create low-cost integrations between any business applications, whether developed in Magic xp or any other technology. .
For this, according to the executive, the integration involves the use of ready-made connectors approved with the main ERP and CRM (Customer Relationship Management) manufacturers, such as CIGAM, SAP, Salesforce, SugarCRM, Oracle, Microsoft Dynamics, among others.













