After announcing its geographic expansion to the United States, in February this year, SONDA, a multinational reference in digital transformation in Latin America, takes an important step by bringing a new corporate image. This renewal reinforces its positioning in the market in the 11 countries where it is present.
SONDA's new image represents technology and innovation. The design clean and the curved movements in each of its letters reflect the constant evolution of the IT industry. Added to this change, the slogan “Make it Easy” is the center of the value proposition that the company seeks to deliver to its relationship audiences and stakeholders. The message reinforces the company's knowledge for an easier delivery of integrated solutions because it accompanies its customers throughout the process.
The logo confirms the company's positioning in the market as a reference company in the supply and development of business solutions that stand out in the market, placing its customers at the center and being an attractive place to work, going beyond market trends.
“This new image complements the initiatives outlined for the three-year Strategic Plan and consolidates our position in the technology market. Likewise, it reflects our knowledge, experience, solidity, culture and, above all, our ability to efficiently offer unique and innovative solutions that accelerate the digital transformation of our customers”, highlights José Orlandini, Corporate CEO of the PROBE.
For Ricardo Scheffer, CEO of SONDA in Brazil, this change also reinforces its strategy of innovation in local offers, which aim to accelerate the digitalization potential of the Brazilian market towards the massive adoption of new technologies by companies from different segments that, with the resumption of economy, are prioritizing their innovation projects.
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