With Serasa Experian solutions, Bunzl triples its credit analysis capacity in Brazil

Use of the solution automated the processes and brought more agility and security to increase the limit of customers; tool helped company to adjust payment deadlines during pandemic

Serasa Experian was chosen by Bunzl, a British company that sells hygiene and cleaning, hospital and dental products and PPE (personal protective equipment) to support it in its growth strategy in Brazil. The Serasa Experian solution used automates the credit analysis processes and was adopted in the area of hygiene and cleaning, generating an increase of 300% in the ability to check information to offer financial resources to buyers, which can be industries, service providers , hospitals, healthcare professionals, retailers and distributors. The tool also reduced the analysis time, going from a SLA from 24 hours to just 7 minutes in the case of automatic credit approvals, which already represent 83% of total new customer registrations and credit limit review.

The money writes with white chalk is on hand, draw concept.

The use of the Serasa Experian platform and consultancy also allowed the company to continue supporting society in its needs during the Covid-19 pandemic. With the growth of 26% in the customer base in the period, credit requests grew and there was a need to adjust the time for payment, since many customers faced financial difficulties. Thanks to the accuracy of the information and agility in the analysis, it was possible to expand this period by about 30 days.

“The Serasa Experian tool brought us more security in the analysis and more agility in decision making, positively impacting the business and the relationship with other areas of the company. Our customers also benefited, especially those with whom we already had a relationship and wanted to increase their credit limit with us”, comments Fernando Delgado, financial supervisor.

“This solution has been supporting the company, not only in terms of automating risk analysis, but also in automating new business. Currently, the commercial department is able to automatically register the customer and obtain approval of the credit limit in about 7 minutes, which was previously done manually with a 24-hour SLA, this generated great adherence and confidence in the new policy and tool by the commercial department. .”, mentions Leonardo Vieira Head of Finance and Operations in the Hygiene and Cleaning segment.

Now, the commercial area can check the CNPJ and key information relevant to the credit assessment of potential customers before the negotiation and have the information in a few minutes, enabling an offer more suited to the profile. In addition, there was an operational gain with the relocation of 70% of the team that used to check information for a new department of the company and in new functions.

The Director of Decision Analytics at Serasa Experian, Pedro Braga, comments that “the work developed with Bunzl in Brazil shows the importance of using technological solutions to automate processes and bring more profitability and agility in everyday life. In addition, decision-making becomes more assertive and secure, with more reliable analyses.”

Bunzl has been a client of Serasa Experian since 2012, using other analysis tools, it expanded the partnership last year. The good results have already started the process of expanding the use of the credit decision-making platform for the company's other fronts, such as health and PPE (personal protective equipment).