Amazon Web Services (AWS), an Amazon group company, recently announced that Under Armor has selected it as the top cloud provider for SAP with the aim of increasing resiliency, improving security, and generating more meaningful insights from all areas of the industry. business.
The athletic performance brand completed the migration of its SAP environments to AWS in early 2021, providing the foundation for improving performance and visibility across its design, merchandising, planning, manufacturing, supply chain and sales distribution channels.

Under Armor will now integrate its SAP environments with the broad and deep set of AWS technologies, including analytics, machine learning, compute and storage. Powered by the world's leading cloud, this modernization brings a range of capabilities to drive innovation in areas such as 3D apparel and footwear design; digitally connected footwear and clothing; resource-efficient production; direct consumer sales; and global wholesale distribution.
“AWS is a key element of our digital transformation and we look forward to leveraging its industry-leading cloud capabilities as we enter our next stage of growth,” said Danny Miles, CTO of Under Armor. “With SAP in the cloud, we can now apply deep analytics and machine learning capabilities to drive greater efficiencies in our business. We are optimizing our product innovation processes to deliver premium consumer experiences wherever and whenever they choose to engage with our brand.”
Under Armor accelerated the SAP migration with the help of the AWS Professional Services team, moving to the cloud in less than six months. As part of the migration, Under Armor brought ERP, supply chain collaboration, global commerce services, enterprise reporting (BI, BOBJ), integration (PI/PO, data services), SAP Fiori and loads to the cloud. solution manager work.
After the migration, the company implemented CloudEndure Disaster Recovery, AWS' cost-effective scalable business continuity service for physical, virtual and cloud servers. With this change, Under Armor can maintain optimal system performance and minimize downtime and data loss with a cross-region disaster recovery solution that includes 65 servers replicating from one AWS region to another.
“Under Armor decided to find the best cloud environment for their most important applications and has achieved that with AWS. We're helping Under Armor improve its responsiveness and scalability across the enterprise while operating more securely,” said Greg Pearson, vice president of Corporate Sales for Amazon Web Services. “SAP is the backbone of Under Armor's business and maintaining its resilience is critical to driving innovation in the company's operations and product development. Like thousands of organizations choosing to run their SAP workloads on AWS, Under Armor chose us because of our reliable and scalable infrastructure and our range of services that help them get the most value from their data.”
Backed by its expertise in running SAP workloads, AWS helps customers get the best performance and the most value from their critical SAP platforms. Running SAP on AWS gives customers the control and confidence to run their business securely, leveraging the industry's most reliable and scalable infrastructure, the broadest set of cloud resources, and the largest community of technology partners to help with SAP migration and modernization.













