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Predicta, a digital marketing company, launched the Mobile Site for Restaurants, a free tool, available on SiteApps (siteapps.com/mobile), which converts restaurants' email addresses into cell phone format. Even for websites programmed in Flash, a format incompatible with some mobile operating systems, the app can adapt it for mobile.

Without needing to have technical IT knowledge, simply by registering quickly and free of charge and following the instructions, SiteApps is betting that due to its simplicity, ease of use and effectiveness, the new product has everything it needs to be a market success. “Most of the websites of the 12.5 thousand establishments in São Paulo, for example, have formats that cannot be opened on smartphones and this tool has arrived to change this reality”, explains Phillip Klien, CIO at Predicta. According to a Google survey, 60% of people abandon websites that are not adapted for mobile.

Since December 2011, Predicta has been part of the portfolio of companies of e.Bricks Digital, a business development company in the digital sector of the RBS Group. It was named by Revista Info as the second most important Brazilian startup of 2012.

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