Company assumes a leading role in the consolidation of the Customer Experience sector in Brazil
Plusoft, a Human Experience company (HX), has just acquired the IBOPE DTM. The move is in line with Plusoft's strategy to strengthen its service offering and bring complete CRM solutions to market, involving marketing automation, decision-making systems, relationship consulting and Data Science.
The value of the acquisition was R$ 27.8 million and, together, the companies will total revenue of R$ 100 million in 2021. DealMaker and RGS Partners acted as advisors for the merger.
With the purchase, Plusoft assumes an important role as a consolidator of the Customer Experience (CX) market in Brazil. Currently, about 60 companies are in Plusoft's crosshairs for further acquisitions.
“The acquisition is part of our accelerated growth plan over the next three years, based on organic and inorganic expansion. We are looking for businesses that complement our offer, especially Social Channel Brokers, artificial intelligence, including the new generation of chatbots voice to voice, and companies verticalized in a CX platform”, details Solemar Andrade, CEO of Plusoft.
IBOPE DTM has been operating for 17 years in the relationship marketing and big data market. The company integrates data to design and implement marketing strategies and decision-making systems. In the concept of big data, it gathers several different databases and uses advanced techniques of data mining and statistical modeling.
In addition, IBOPE DTM offers solutions for defining relationship marketing strategies focused on customer loyalty, retention and recovery. To give you an idea, the company runs more than 35,000 digital marketing campaigns, sending more than 2.5 billion emails and 50 million SMS per year.
With the acquisition, Plusoft integrates the IBOPE DTM brand into its portfolio and also expands its staff with the arrival of 150 DTM professionals, including a large team of data scientists, totaling today 460 people in its structure.
“We are excited about the acquisition. We have excellent opportunities to integrate data science solutions into the Plusoft portfolio, generating powerful insights for our customers and expanding the horizons of these businesses,” says Andrade.
Bernardo Canedo
According to Bernardo Canedo, founder of DTM, who assumes the executive vice-presidency of Plusoft, DTM sought to associate itself with a company aligned with its growth expectations. And the results of both were in tandem: in the last year, DTM jumped around 20% and Plusoft 18,18%.
“The conversation with Plusoft started almost a year ago with this motto. Data Science and CRM are on the crest of the wave and we started to think that we needed to ride that wave. In addition, we have a very strong relational culture. We like eye to eye. We created a close and trusting relationship with the client and we understand that Plusoft does too”, he comments.
For Andrade, the union of the companies will cause little overlap of customers, opening an opportunity for Plusoft to offer value-added products with a combination of offers. Plusoft, which currently has more than 185 clients, will grow its portfolio with another 30 from DTM. “Our expectation with the acquisition is to create a favorable environment for business, have team spirit and generate opportunities in new ones”, concludes the CEO of Plusoft.
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