The alliance strengthens the brand's presence in Brazil, expands the distributor's notebook portfolio, and offers opportunities for resellers in the corporate and retail markets.
Ingram Micro Brazil, a subsidiary of one of the world's leading B2B technology platforms, has just signed a distribution partnership with ASUS, a global leader in innovative devices, components, and solutions. The agreement aims to expand the availability of the brand's equipment in the Brazilian market and represents an important step in expanding the unit's portfolio. Client & Endpoint Solutions, In addition to consolidating its position as a benchmark in technological innovations aimed at the corporate and retail segments.
With this initiative, Ingram Micro will initially offer ASUS notebooks to its partner ecosystem, focusing on the corporate segment. The expectation is to expand the available options for mobility, productivity, and technological modernization projects in companies.
Paulo Renato Fernandes, director of the Commercial, Consumer, DC POS, Mobility and Services area at Ingram Micro Brazil, states that the company intends to monitor the evolution of demand and identify new market opportunities. “With ASUS joining our unit, we are expanding our portfolio with one of the most reputable brands in the technology world, especially in notebooks. ASUS is recognized for its innovation, quality, and diversity, attributes that strengthen our offering to the channel ecosystem.”.
According to the director, the partnership boosts Ingram Micro's performance by offering high-quality technological solutions, increasing competitiveness, and improving the customer experience. "Our channels now have another option within the devices category, which contributes to enhancing the purchasing experience and expanding the delivery of resources to the end customer," he adds.
Among the options that will be offered through Ingram Micro are the ASUS ExpertBook line of notebooks, developed for corporate environments with a focus on security, robustness, and reliability, as well as updated configurations aligned with the needs of companies of different sizes and verticals.
For ASUS, the initiative represents an opportunity to extend its presence in the Brazilian corporate market through a structured distribution network and a consolidated ecosystem of resellers. “ASUS Business entered into this agreement with Ingram Micro recognizing its strong reach, expertise in distribution, and proximity to resellers and integrators in Brazil. The collaboration accelerates channel access to our portfolio and strengthens the customer journey, from purchase to after-sales. It also ensures greater logistical efficiency and partner support,” says Rodrigo Fusco, Corporate Sales Manager at ASUS Brazil.
ASUS envisions a structured strategy to support Ingram Micro's partners, with technical and commercial training programs, demand generation campaigns, and support for projects and specifications. "Together with Ingram, we will work to simplify the reseller's processes, from quotation to delivery, and we also intend to support them in building opportunities in the B2B segment. Our expectation is to build a solid, long-term partnership based on sustainable growth and value creation for the channel and the end customer," says Fusco.
More information about Ingram Micro can be found at site distributor official.
About Ingram Micro – Ingram Micro is a leading technology company for the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the global IT sales channel, bringing products and services from technology manufacturers and cloud providers to a highly diverse base of business-to-business technology experts. Through Ingram Micro Xvantage™, our AI-powered digital platform, we offer what we believe is the industry's first comprehensive business-to-consumer experience, integrating hardware and cloud subscriptions, personalized recommendations, instant pricing, order tracking, and billing automation. We also provide a wide range of technology services, including financing, specialized marketing and lifecycle management, as well as professional pre- and post-sales technical support. Learn more at official site.
About ASUS: ASUS is a global technology leader that offers the world’s most innovative and intuitive devices, components and solutions to deliver amazing experiences that improve the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is globally recognized for continually reinventing current technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an amazing future. The goal is to create a net-zero emissions company that helps drive the transition to a circular economy, with a responsible supply chain that creates shared value for each of us. For more information, click here.
