The sector is expected to reach US$67.8 billion in 2025, maintaining its 10th position globally and expanding its regional market share; it grew 18.5% last year and projections for 2026 indicate growth of 5.3%, reflecting a new phase of market maturity.
São Paulo, April 1, 2026 — ABES – the Brazilian Association of Software Companies, whose purpose is to build a more digital and less unequal Brazil, presented in a live broadcast open to the public on its YouTube channel the Brazilian Software Market Study – Overview and Trends 2026. According to data from the International Data Corporation (IDC) analyzed by ABES, the twenty-second edition of the study – considered the main reference for the sector in the country – shows that the Brazilian Information Technology (IT) market maintains a growth trajectory, but enters a new phase, marked by the consolidation of investments and a significant change in relation to the global scenario.
The Brazilian IT market reached US$67.8 billion in 2025, an increase compared to the US$58.6 billion recorded in 2024. Despite the expansion in volume, the projection for 2026 is 5.31%, below the rate achieved in 2025 (18.51%) — when Brazil grew above the global average (14.11%) — and also below the world average projected for next year (9.71%). The data highlight an important inflection point: after a period of growth exceeding that of the global market, Brazil is now showing a more moderate pace, aligned with a phase of greater maturity in the sector.
According to Jorge Sukarie Neto, advisor to ABES and responsible for the study, the IT sector in Brazil continues to expand, but with a different dynamic. “We have moved from an acceleration cycle driven by digitalization, intensive cloud adoption, and advances in artificial intelligence, and are now entering a phase of greater maturity. In this new phase, growth continues, but it is now driven by efficiency, scale, and governance. Companies are no longer investing solely in digitalization; they are now seeking concrete returns, integration between technologies, and greater cost rationalization. It is an important transition that marks the evolution of the Brazilian market to a more sophisticated and sustainable level,” he states.
Brazil maintains global relevance and expands regional leadership.
Brazil maintained its 10th position in the global ranking of IT investments, consolidating its position as the leading emerging market in the sector. In Latin America, the country expanded its leadership, increasing its share of regional investments from 34.7% to 38.4%, reinforcing its role as the main technological hub in the region. “Even in a more challenging scenario for 2026, Brazil continues to be the engine of the IT market in Latin America. The increase in regional participation demonstrates the sector's resilience and the continuity of strategic investments in the country,” highlights Fabio Martinelli, Senior Analyst Enterprise at IDC LATAM.
AI is no longer a trend, it's becoming infrastructure.
If in 2025 artificial intelligence — especially generative AI — was the main driver of growth, in 2026 the technology will consolidate itself as the structural basis of digital operations. The focus of companies will shift to integrating AI into business processes, with a direct impact on operational efficiency and decision-making.
The demand for infrastructure continues to be driven by the need to support AI applications, with ongoing investments in cloud computing, data centers, and high-capacity networks. At the same time, the adoption of models based on outsourcing, managed services, and hybrid environments is gaining momentum, reflecting the search for greater flexibility and cost optimization.
Cybersecurity, already a priority for 36% Brazilian companies in 2025, is consolidating itself as one of the main strategic pillars in 2026. The advancement of architectures such as Zero Trust and the use of AI applied to security indicate a change in approach: from reactive protection to continuous risk management. “The digital environment is more complex and interconnected. Therefore, security has ceased to be merely a technical issue and has become a matter of governance and business continuity,” says Sukarie.
The study also points out that the Brazilian IT market still has a strong concentration in hardware, which represents 47.91 TFP of investments, followed by software (32.11 TFP) and services (201 TFP). “The still high weight of hardware in Brazil reflects a stage of market development, in which infrastructure expansion remains fundamental. At the same time, this scenario reveals a clear opportunity for evolution. As we advance in digitalization, the trend is for software and services to gain more relevance, driven by cloud models, artificial intelligence, and managed services. It is this movement that will bring Brazil closer to more mature markets and expand value creation in the sector,” explains Jorge Sukarie Neto.
New phase combines growth with greater investment discipline.
The study by ABES in partnership with IDC indicates that the IT sector in Brazil maintains its growth trajectory, but enters a new stage of development. After a period marked by the acceleration of digital transformation and the expansion of investments in infrastructure and innovation, the market is now operating under a logic of greater maturity, in which the priority is no longer just growth, but growth with efficiency, integration, and value creation.
In this context, investments become more selective and results-oriented, focusing on productivity, cost optimization, and direct business impact. Technology ceases to be merely a driver of modernization and assumes a central role in corporate strategy, connecting operations, data, and decisions at scale.
“Growth continues, but with a clear change in approach. We have entered a cycle where it is not enough to invest—it is necessary to extract value. The sector's agenda is now to transform technology into operational efficiency, innovation into measurable results, and digitalization into a sustainable competitive advantage. This is the movement that defines the next phase of the Brazilian IT market, which in practice will have AI, cloud, and services defining the next value cycle,” concludes Sukarie.
About ABES
ABES (Brazilian Association of Software Companies) aims to contribute to the construction of a more digital and less unequal Brazil, in which information technology plays a fundamental role in the democratization of knowledge and the creation of new opportunities for all. In this sense, it aims to ensure a business environment conducive to innovation, ethical, dynamic, sustainable and globally competitive, always in line with its mission of connecting, guiding, protecting and developing the Brazilian information technology market.
Currently, ABES represents approximately 2,000 companies, totaling about 80% of the revenue of the software and services sector in Brazil, distributed throughout the national territory, responsible for generating more than 260,000 direct jobs. According to IDC data analyzed by ABES, the Brazilian Information Technology market moved US$$ 67.8 billion in 2025, maintaining the country in 10th position in the global ranking of IT investments and as a leader in Latin America, with 38.4% of regional participation. Access the ABES Portal or call +55 (11) 5094-3100.
ABES – Press contacts:
Weber Shandwick Brasil – abes@webershandwick.com
Carol Herling – +55 (11) 99553-7756
Paulo Lima – +55 (11) 98879-1711
