New identity marks company evolution and strengthens strategy focused on protecting businesses in AI-driven digital environments.
Trend Micro, a global cybersecurity company, announces the rebranding of its enterprise-focused business unit to TrendAI™. The new identity aligns with the company's focus on solving real-world security challenges as AI becomes a fundamental infrastructure and cyber risk is treated as a core business priority.
To learn more about TrendAI™, visit: https://www.trendaisecurity.com
According to Eva Chen, CEO of Trend Micro, the change goes beyond a brand update and represents a strategic direction for the company. “This is not a cosmetic change. It signals where we are going and how we intend to lead. TrendAI™ reflects our belief that security needs to evolve as rapidly as the technology it protects. Companies are redesigning their operations based on AI, data, and automation. Our role is to ensure they can do so with confidence, control, and resilience built in from the start.”.
This move marks the completion of a transformation from an industry-leading security product portfolio to a unified enterprise cybersecurity platform powered by AI, TrendAI Vision One™. Led by Rachel Jin, Chief Platform & Business Officer, TrendAI™ is recognized as a leader in cloud, endpoint, network, and threat detection by analytics firms such as Gartner, IDC, and Forrester.
The new brand aligns how TrendAI™ develops and delivers AI-driven business security solutions with how modern organizations manage cyber risk.
TrendAI™ is also launching:
· AI Security Brief: New podcast series featuring current, real-life stories at the intersection of AI and security.
· TrendAI™ Spark: A global ecosystem of events that brings together customers, partners, and the technology community to discuss how AI is transforming security, risk, and leadership decisions.
· Partnership with S-RM: TrendAI™ expands its partner ecosystem with a global incident response and cybersecurity consulting partner, integrated into post-incident workflows, helping organizations evolve from containment to long-term risk reduction and security strategy definition. Learn more here.
· Collaboration with HackerVerse: Independent adversarial testing with autonomous AI agents running real MITRE ATT&CK techniques, continuously validating detection effectiveness with measurable, evidence-based results.
About TrendAI™
TrendAI™, a global leader in AI security, empowers businesses to innovate fearlessly by protecting AI, cloud, networks, endpoints, and data across the entire modern attack surface. At its core is TrendAI Vision One™, a unified cybersecurity platform that centralizes cyber risk exposure management and security operations to protect the entire AI lifecycle—from infrastructure to models and users. The platform is powered by world-class threat intelligence and insights that protect organizations against hundreds of millions of threats daily. With 6,000 TrendAI™ experts in 75 countries, the company empowers security leaders to anticipate threats, driving proactive outcomes across the entire attack surface—including critical environments such as AWS, Google, Microsoft, and NVIDIA. AI Fearlessly.
