Based on data from Gartner and the brand's expertise in the region, Positivo S+ highlights that the main challenge lies not in the technology itself, but in how organizations structure, govern, and perceive the Digital Workplace; evolution will come when companies address the topic as a clear operational model, with well-defined responsibilities and close collaboration with leadership.
Despite significant technological advancements in recent years, the maturity of the Digital Workplace in Brazil and the rest of Latin America remains below the level seen in regions such as the United States and Europe. This finding is reflected in global analyses by Gartner, an international leader in technology research and consulting, and is reinforced by market analysis from Positivo S+, a B2B services brand of Positivo Tecnologia that focuses on structuring and evolving digital work environments in the region, offering various IT services that simplify clients' technological journey.
According to Gartner frameworks, Latin American companies are mostly concentrated at the initial levels of maturity in Digital Workplace, while North American and European organizations show a greater presence at more advanced stages, focused on enabling and empowering employee capabilities. For Positivo S+, this scenario is not primarily associated with a lack of technology, but with how the Digital Workplace is still organized, governed, and perceived within companies.
“Studies show that maturity in Digital Workplace is not limited to tools, but involves several dimensions, such as organization, roles, governance, metrics, and strategic value. What we observe in Brazil and Latin America is that many companies still operate reactively, focused on keeping the infrastructure running, without treating the Digital Workplace as a strategic discipline,” says Carlos Maurício Ferreira, CEO Brazil and LATAM of Positivo S+.
According to the executive, the first major leap in maturity occurs when organizations stop viewing the Digital Workplace merely as support and begin to structure it as a clear operational model, with defined responsibilities and close collaboration with executive leadership, especially the CIO. “Companies that advance consolidate the Digital Workplace under a unified vision, with governance, metrics aligned with the business, and a focus on the employee journey. It is at this point that technology ceases to be an end in itself and begins to enable new ways of working,” he explains.
At the most advanced levels described by Gartner, such as the enablement stage, the Digital Workplace becomes an integrating element between IT and business, creating conditions for companies to increase productivity, collaboration, and engagement. This stage is much more common in companies in the United States and Europe than in Latin America, and allows organizations to move from an operational logic to a more strategic and results-oriented approach.
For Positivo S+, raising the maturity level in Digital Workplace is an ongoing process that requires vision, prioritization, and an understanding of the local context. “Before talking about innovation or new technologies, we need to get our house in order. The path to evolution involves organization, governance, and clarity of roles. This is what sustains more efficient, human digital environments, prepared for the future of work,” concludes Carlos Maurício.
With extensive operations in Brazil and Latin America, Positivo S+ positions itself as a strategic partner for companies seeking to advance in this direction, translating global frameworks, such as those of Gartner itself, into practical decisions that are aligned with the reality and pace of the regional market.
To learn more about Positivo S+ solutions, visit the website. official site of brand.
About Positivo S+
Positivo S+ is the brand for the business of Positive Technology focused on offering information technology (IT) services to simplify customers' technological journey. Created from the combined expertise of Algar Tech MSP and Positivo Tech Services, Positivo S+ offers a complete portfolio of solutions such as Digital Workplace, cloud computing services and IT infrastructure, as well as cybersecurity.
Present in 17 countries in Latin America, mainly in Brazil, Colombia, Argentina and Mexico, Positivo S+ is certified by MIT as one of the most innovative businesses in Brazil. In addition, it is positioned in the Leader quadrant in Digital Service Desk and Workplace Support Services in the ISG Provider Lens 2022 and ranked as the third largest provider of Digital Workplace services in Brazil, according to IDC. In 2024, it achieved the WeHelp NPS + 75 seal, with a YTD of 95.
