THE ASPR, [Company Name], a leader in Corporate Management and Innovation, has just formalized a strategic partnership with [Company Name]. Mission TrenDs News for the 40th edition of SXSW (South by Southwest), The event, which takes place from March 12-18, 2026, in Austin, Texas, aims to offer exclusive conditions for clients and stakeholders of the consulting firm to participate in one of the world's largest innovation ecosystems.
Led by experts Renato Grau and Marcelo Nobre, the mission proposes an immersion that goes beyond "content tourism." The focus is on critical curation and the translation of global trends to the Brazilian context. For ASPR, occupying this space is fundamental to shaping the future of management in the present.
“To deliver valuable solutions with technology and strategic connections, we need to step out of our comfort zone and face the real world. SXSW is not just a festival; it's a living laboratory where narratives and technologies that influence public policies and the digital direction of the planet are born,” he states. Ary Silveira Bueno, Founder and Director of ASPR and VP of the Instituto Brasil Digital.
The TrenDs News Mission stands out for its flexibility, allowing leaders to focus on technical curation or build their own journey with specialized support. The goal is to transform passive participation into a co-creation and reflection experience on the digital economy, education, and new business models.
Those interested in joining the group and accessing the exclusive benefits of the partnership can contact us by email. relacionamento@aspr.com.br.
